Anyone who has been a part of Fooducate’s community for more than a few weeks, has heard us say more than once that weight loss is first and foremost about calorie intake (food). Exercise is important for many reasons, but its contribution to weight loss is much less significant than that of proper nutrition.
Unfortunately, companies such as Coca Cola will do everything in their power to obfuscate this simple truth.
In fact, Coke has contributed millions of dollars to buy support from prominent scientists, creating a new organization called the Global Energy Balance Network. GEBN argues that people trying to lose weight are too focused on how much they drink and eat while not paying enough attention to exercise.
This, of course, is hogwash. In fact, the opposite is true, in large thanks to the beverage industry’s marketing efforts. In a survey we recently conducted, 35 percent of Fooducate app users that are dieting indicated that at least 50% of weight loss efforts should be focused on exercise rather than food. If Coca Cola has it their way, everyone will believe this fallacy.
The reality is that food is 80% of the equation, and exercise is only 20%. Studies have shown again and again that food is the most important component in weight loss. In one study, 200 obese and overweight people were put on a rigorous exercise regimen, 6 hours a week, without changing their food habits. A year later, their average weight loss was a measly 2-3 pounds.
Bottom line: if you want to lose weight, ditch the soft drinks and focus on eating healthy. Count calories to gauge your intake levels. Exercise to help improve your health and mood.