It’s not that they engineer bliss points for sweetness in things like soda, ice cream, cookies — things we know and expect to be sweet. The food companies have marched around the grocery store adding sweetness, engineering bliss points to products that didn’t used to be sweet.
So now bread has added sugar and a bliss point for sweetness. Yogurt can be as sweet as ice cream for some brands. And pasta sauce — my gosh, there are some brands with the equivalent of sugar from a couple of Oreo cookies in one half-cup serving.And what this does, nutritionists say, is create this expectation in us that everything should be sweet. And this is especially difficult for kids who are hard-wired to the sweet taste.
So when you drag their little butts over to the produce aisle and try to get them to eat some of that stuff we all should be eating more of — Brussels sprouts and broccoli, which have some of the other basic tastes like sour and bitter — you get a rebellion on your hands.
Ever feel manipulated at the grocery store? Ever crave Oreos or some other snack, which—when you really taste it isn’t really that great? Yeah. They designed it that way.