{"id":110228,"date":"2020-05-04T01:30:43","date_gmt":"2020-05-04T08:30:43","guid":{"rendered":"https:\/\/www.dherbs.com\/?p=110228"},"modified":"2022-03-25T00:59:06","modified_gmt":"2022-03-25T07:59:06","slug":"the-truth-about-store-bought-orange-juice","status":"publish","type":"post","link":"https:\/\/www.dherbs.com\/articles\/the-truth-about-store-bought-orange-juice\/","title":{"rendered":"The Truth About Store Bought Orange Juice"},"content":{"rendered":"\n

Orange juice is a classic beverage. Kids never tire of it and adults love to enjoy a glass (possibly with champagne) with brunch on the weekends. Not all orange juices are created equal, and we feel responsible to point this out to you. National Orange Juice Day is annually observed on May 4th<\/sup>, and we need to drop some pearls of wisdom about this seemingly innocent and healthy juice.<\/p>\n\n\n\n

Florida\u2019s Natural, Tropicana, Simply Orange, Minute Maid, and other brands all have different flavor profiles, and not one tastes like freshly squeezed orange juice. Even \u201cnot from concentrate\u201d orange juice doesn\u2019t taste like the fresh stuff. You just can\u2019t beat the flavor profile and nutritional value of fresh OJ. Do you know why this is?<\/p>\n\n\n\n

Here\u2019s The Juice On OJ<\/h2>\n\n\n\n

Once oranges are squeezed to extract the juice, it easily spoils. Anyone who has ever made fresh orange juice knows that it doesn\u2019t last for more than a few days. Orange juice companies need time to bottle, ship, and sell it before the juice goes bad, so they remove oxygen to preserve the juice. This step can make a carton of OJ good for up to one year, but it also removes all the flavor. In order to make orange juice flavorful, companies hire fragrance companies (yes, the same people who develop perfumes) to create flavor packs that have the essence and oil of orange.<\/p>\n\n\n\n

The Dirty Little Secret About Store Bought OJ<\/h2>\n\n\n\n

If artificial flavors are used, they should be on the ingredient list, right? The companies found a loophole because the flavors are derived from oranges, meaning companies don\u2019t need to disclose all the ingredients in the carton<\/a>. This is why you will often see \u201cnatural flavors\u201d on the ingredient list. What this means is that 100% pure orange juice is not as pure as you think it is.<\/p>\n\n\n\n

How The Juice Industry Titans Get Away With It<\/h2>\n\n\n\n

The Food and Drug Administration (FDA) doesn\u2019t require companies to list flavor packs on labels of pasteurized orange juice because they are derived from oranges. This means that companies can call 100% pure orange juice exactly that. In fact, Tropicana used to have a jingle, \u201csqueeze me a glass,\u201d for a commercial in the mid-1980s, despite the fact that nothing was freshly squeezed about the juice. This move to \u201cnot from concentrate\u201d stepped away from the previous \u201cready to serve\u201d frozen juice varieties, even though both varieties were neither pure nor fresh.<\/p>\n\n\n\n

In 2009, Alissa Hamilton wrote a book entitled Squeezed: What You Don\u2019t Know About Orange Juice. <\/em>Hamilton aimed to disrupt the \u201call natural\u201d labeling tactics and expose store bought orange juice for what it was. Several years after Hamilton\u2019s book was published, many people filed lawsuits against PepsiCo, which owns Tropicana, for false advertising and excluding chemicals from labels.<\/p>\n\n\n\n

Truthfully, store bought orange juice contains a lot of sugar and processed ingredients, both of which contribute to obesity and diabetes. A tall glass of store bought orange juice may have similar sugar content to a 12-ounce can of Coca Cola. The sad reality is that orange juice is low on the FDA\u2019s list of priorities. All of this is to say that you should not blindly trust every label because the truth isn\u2019t there. If you are going to enjoy a glass of orange juice, make some freshly squeezed orange juice from real oranges. That\u2019s the best way to celebrate National Orange Juice Day.<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

If you think your store bought orange juice is real orange juice, think again. We\u2019re exposing the truth in this article. <\/p>\n","protected":false},"author":14,"featured_media":110229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,61],"tags":[2494,2579,2899,3640,9296],"yoast_head":"\nThe Truth About Store Bought Orange Juice<\/title>\n<meta name=\"description\" content=\"This is a Dherbs article. If you think your store bought orange juice is real orange juice, think again. 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